Endless UAmazon PPC: From FBA Seller to Confident Advertiser
A practical introduction to Amazon advertising for experienced FBA sellers, covering campaign setup, targeting, bidding, strategy, and optimization.
How Amazon Advertising Works
Learn how amazon advertising works through concrete FBA product examples and practical tradeoffs.
1.1 Sponsored Products, Sponsored Brands, and display ads
Explain sponsored products, sponsored brands, and display ads for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
1.2 Where ads appear and how the auction works
Explain where ads appear and how the auction works for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
1.3 How organic ranking and paid advertising interact
Explain how organic ranking and paid advertising interact for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
1.4 When PPC makes financial sense
Explain when ppc makes financial sense for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
Campaign Setup: Your First Ads
Learn campaign setup: your first ads through concrete FBA product examples and practical tradeoffs.
2.1 Navigating the Amazon Ads console
Explain navigating the amazon ads console for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
2.2 Campaigns, ad groups, products, and targeting
Explain campaigns, ad groups, products, and targeting for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
2.3 Launching an automatic Sponsored Products campaign
Explain launching an automatic sponsored products campaign for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
2.4 Launching a manual keyword campaign
Explain launching a manual keyword campaign for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
2.5 Budgets, bids, naming, and organization
Explain budgets, bids, naming, and organization for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
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Open Endless U in ChatGPT →Targeting and Keyword Strategy
Learn targeting and keyword strategy through concrete FBA product examples and practical tradeoffs.
3.1 Automatic targeting and its four targeting groups
Explain automatic targeting and its four targeting groups for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
3.2 Broad, phrase, and exact match
Explain broad, phrase, and exact match for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
3.3 Keyword research and search term reports
Explain keyword research and search term reports for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
3.4 Competitor ASIN and category targeting
Explain competitor asin and category targeting for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
3.5 Negative keywords and wasted spend
Explain negative keywords and wasted spend for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
Bidding, Budgets, and Placements
Learn bidding, budgets, and placements through concrete FBA product examples and practical tradeoffs.
4.1 CPC, CTR, CVR, ACoS, ROAS, and TACoS
Explain cpc, ctr, cvr, acos, roas, and tacos for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
4.2 Calculating break-even ACoS from FBA margins
Explain calculating break-even acos from fba margins for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
4.3 Dynamic bidding versus fixed bidding
Explain dynamic bidding versus fixed bidding for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
4.4 Top-of-search and product-page placement adjustments
Explain top-of-search and product-page placement adjustments for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
4.5 Managing budgets and avoiding premature decisions
Explain managing budgets and avoiding premature decisions for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
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Open Endless U in ChatGPT →Choosing the Right Advertising Strategy
Learn choosing the right advertising strategy through concrete FBA product examples and practical tradeoffs.
5.1 Profitability versus sales growth
Explain profitability versus sales growth for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
5.2 New product launches and keyword ranking
Explain new product launches and keyword ranking for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
5.3 Defending branded searches versus conquesting competitors
Explain defending branded searches versus conquesting competitors for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
5.4 Discovery campaigns versus performance campaigns
Explain discovery campaigns versus performance campaigns for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
5.5 Aggressive versus conservative PPC: risks and tradeoffs
Explain aggressive versus conservative ppc: risks and tradeoffs for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
Sponsored Brands and Display Advertising
Learn sponsored brands and display advertising through concrete FBA product examples and practical tradeoffs.
6.1 Sponsored Brands and creative formats
Explain sponsored brands and creative formats for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
6.2 Brand Stores and Brand Registry considerations
Explain brand stores and brand registry considerations for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
6.3 Display targeting, remarketing, and audience options
Explain display targeting, remarketing, and audience options for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
6.4 When additional ad formats are worth the cost
Explain when additional ad formats are worth the cost for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
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Open Endless U in ChatGPT →Optimization and Troubleshooting
Learn optimization and troubleshooting through concrete FBA product examples and practical tradeoffs.
7.1 Reading campaign and search term reports
Explain reading campaign and search term reports for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
7.2 Diagnosing high ACoS and low conversions
Explain diagnosing high acos and low conversions for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
7.3 Bid adjustments, search-term harvesting, and negatives
Explain bid adjustments, search-term harvesting, and negatives for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
7.4 When to scale, restructure, or pause campaigns
Explain when to scale, restructure, or pause campaigns for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
7.5 Understanding attribution and data limitations
Explain understanding attribution and data limitations for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
Building a Practical PPC Operating System
Learn building a practical ppc operating system through concrete FBA product examples and practical tradeoffs.
8.1 Designing a simple campaign structure
Explain designing a simple campaign structure for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
8.2 Daily, weekly, and monthly management routines
Explain daily, weekly, and monthly management routines for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
8.3 Evaluating software and automation tools
Explain evaluating software and automation tools for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
8.4 Final exercise: build a 30-day PPC plan for an FBA product
Explain final exercise: build a 30-day ppc plan for an fba product for an experienced FBA seller new to PPC, with specific campaign examples, practical steps, limitations, and a short decision exercise where appropriate.
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